A Conversation With David Meerman Scott

Episode #282 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little sketchy), but it's all in the execution. Best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR, etc...) just launched his latest book, Newsjacking - How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, in digital format only, with a major book publisher (Wiley), for under eight dollars. How did he do it? He launched it on the same week as Amazon's Kindle Fire in the hopes of capturing some exposure. It's something that brands have been doing forever, but now everyone can take part in (so long as they truly understand the opportunities and how to do it wish class and expertise). Never one to mince words, David is always entertaining and engaged in pushing our marketing industry forward. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #282.

Tags:

advertising

bite size edits

blog

blogging

blue sky factory

book oven

cast of dads

cc chapman

chris brogan

christopher s penn

david meerman scott

david usher

digital dads

digital marketing

facebook

facebook group

hugh mcguire

in over your head

itunes

julien smith

librivox

managing the gray

marketing

marketing lessons from the grateful dead

marketing over coffee

media hacks

new marketing labs

newsjacking

online social network

podcast

podcasting

pressbooks

real time marketing and pr

six pixels of separation

social media 101

social media marketing

strategy

the new rules of marketing and pr

trust agents

twist image

web ink now

world wide rave