Which Wine? Navigating the Retail Wine Wall’s Fluid Map

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What’s the best way to organize supermarket products to facility consumer purchases? Over in the canned vegetable aisle, the system is pretty simple. All the canned green beans there. All the canned corn here. Easy to find what you want. Easy to compare.

Over the in the breakfast cereal aisle an entirely different geography applies. The corn flakes are found here, there, and elsewhere, not all in one spot. That’s because most of the products are organized by producer. All the Post cereals he...