Customer Reviews Matter More Than You Think

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too...

Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on who you ask). The statistics speak for themselves. In fact, if you haven't seen much info on the power of letting your consumers talk about your brands, products and services, check out this page from Bazaarvoice: Bazaarvoice statistics. Basically, most people s...