Google Home Needs to Establish Itself Apart from the Echo
The Echo had a two-year market presence before Google Home launched. The two-year gap is quite a challenge for Google Home. But, Google Home is unveiling updates that may as well establish the brand apart from the Echo.
Google Home Updates
The updates make the smart hub a hands-free calling device, and it recognizes several voices. In hands-free calls, a user is able to ask Google Home to call a certain number on their contact list. Voice recognition identifies the person’s voice and knows which contact to call.
Once the person activates Google Home by saying, “OK Google,” or “Hey Google,” he can issue a command requesting a call to go through.
Amazon Echo sports this feature, but the devices in question have to have the Alexa App installed. The presence of the app determines the function’s success. Amazon may have control of 70% of the market, according to market data, but Google Home updates are set to create a strong market presence for Google Home.
Google Home has updates that are appealing to the consumer market. The upgrade is attractive to Google’s customers. The company has a mobile market presence and heavy data infrastructure.
State of the Consumer Market
The consumer market is challenging to navigate in. The Market becomes tricky especially when a dominant competitor is present. Google Home faces stiff competition from Amazon Echo. The company understood that it had a huge technology gap to cover. Google inc., had to roll out updates for the Google Home. These updates present Google Home as a superior device to the user. The features aim not to make the device a blunt offer.
When it comes to technology, the market favors a new product over one that lags behind in time. It is because technology becomes redundant with time. It needs updates to keep it relevant. If another product that is more relevant to the market appears, it makes previous technologies obsolete.
It is a reason why Amazon Echo appeals to a big market over Google Home. Google Home appears to be a late entry into the technological world. Timing plays a major role in the world of technology.
Hurdles Google Home has to Conquer
Google Home has to bear with the Consumer market for referring it as “Google Echo.” Google Home entered a market that had already identified the category with Amazon Echo.
There were notable differences between Google Home and Amazon Echo. When Google Home was first unveiled, features that made Google Home a superior product to Echo were missing. Third-party partners were not as abundant as currently. But, Google Home has bridged this gap over the last year.
Google, recently noted that the company does not plan on the rating as a second company to Amazon with the two products in the market. The unveiled updates put Google as a competitor to Amazon that intends to catch up and overtake Amazon.
Conclusion
All in all, product updates will define cutting-edge technology that is appealing to the user market. The success of Google Home lies in updates that set it apart from Amazon Echo as a superior buy by a customer.
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