Your True Fans -- focus on them instead of getting "more traffic"

Some marketing experts are always trying to get you loads of “traffic” or want you focus on “list-building.”

Their language suggests that they may be seeing people as a means to an end —bigger list, sales, profit —rather than caring directly for the people.

What if we focus on serving the right "people" instead of always getting more “traffic”? This shift in language helps us to focus on real human beings.

A focus on traffic and list-building makes us do things that feel inauthentic. Instead, wh...