Economic Consequences of Restrictions on the Usage of Cookies

The research project “Economic Consequences of Restrictions on the Usage of Cookies” has received funding to proceed.

The work is being done at Johann Wolfgang Goethe University Frankfurt am Main, under the direction of Prof. Dr. Berndt Skiera [pictured here]. The university explains:

So far, there exists very little empirical knowledge on the trade-off between user privacy and the economic value that website publishers, advertisers, and even users derive from cookies. As a result, policy makers have no way of telling whether their restrictions on cookies have the intended positive consequences for user privacy, or whether any benefits are outweighed by negative effects on the profits of companies—which policy makers also seek to nurture. The research project COOKIES (Economic Consequences of Restrictions on the Usage of Cookies) by Professor Bernd Skiera aims to close this gap. In the project, several data sets will be analysed, including a cookie dataset

(Thanks to Bob O’Hara for bringing this to our attention.)