3 Ways to Improve Engagement Using Instagram Live’s Split Screen Feature

April 4, 2019



Nicole Frost, writer at Advertisemint, facebook advertising agency



Jakob Owens on Unsplash

Instagram Live is a new feature that allows advertisers to communicate with their audience in real time. Not only is the feature a useful tool in tracking and analytics, but the split screen capability also allows broadcasters to include viewers in their videos without interrupting a live broadcast. This opens opportunities for gaining more engagement for your brand. There are three ways to do that.

Broadcast Q&A Segments

Whether you already have an established brand or you’re just starting out, communicating with your audience is one of the best ways to foster loyalty and interest. By adding viewers to your broadcast, you can easily address comments and questions in front of the rest of your viewers. Instead of simply reading answers from a list of submitted questions, you can show your followers that you truly value their input. You can benefit from talking to members of your audience on a one-on-one basis while also helping other viewers who might have the same questions.

To add people to your broadcast, first start your Live video then click the double smiley icon on the bottom of the screen to choose from the list of active viewers. If the user accepts your invitation, a second screen will pop up. You can close this screen at any time.

Collaborate with Other Advertisers or Influencers

Aligning your brand with the top players in your field isn’t just a way to gain credibility. It’s also a way to extend your audience and grow your influence in your chosen niche. When you feature other marketers, brand representatives, or influencers in your Live Stories, you are also extending your reach to their followers. Make sure to advertise your video ahead of time to build traction.

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Create Candid Content

Instagram Live is perfect for making unstaged content, and adding other users makes this even more personal. By featuring other people in your Live videos, you are showing the real faces behind the logo.

If you want to increase overall engagement, reaching out to your followers can directly foster a connection that is more difficult to build with photos alone. Take advantage of Instagram Live’s split screen feature to increase your influence, establish credibility, and gain clout while also connecting with your current audience in a more personal way.

Written by Nicole Frost, writer at  AdvertiseMint, best facebook advertising agency

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