The TL;DR Beginners Guide to Online Reputation Management

Thanks to SEMrush, I took part in a Twitter chat to discuss some key online reputation management strategies and tactics. An hour of following a hashtag in real-time can get your pulse racing and is often difficult to follow along.

Fortunately, they did a great job of summarizing my answers to each question asked, so here you go, your TL;DR primer on the fundamentals of ORM.

 

Q1 Recap: @AndyBeal says ORM includes monitoring, building, improving, defending, and repairing your brand on the internet. Online reputation monitoring is an important part of ORM because monitoring alerts you to issues before Google SERPs tell you! #semrushchat pic.twitter.com/4o0n20njSE

— SEMrush (@semrush) March 27, 2019

Q2 Recap: @andybeal says it helps you to understand your target audiences by monitoring them, improve your search rankings by building a solid Google foundation, increase social media referrals & attract influencers because of a solid reputation, not dollars! #semrushchat pic.twitter.com/Vw1FvaXILD

— SEMrush (@semrush) March 27, 2019

Q3 Recap: @andybeal says scour the Googleverse for strong allies that you can help rank better while also lending respect & credibility to your reputation. Your Facebook Page? A Bloomberg profile page? A strong review profile on Trustpilot? #semrushchat pic.twitter.com/LQ3vlYxYme

— SEMrush (@semrush) March 27, 2019

Q4 Recap: @andybeal says you have to actually build something of value. It doesn’t need a ton of backlinks, just a strong, solid reason for existence. The key is to be able to justify the need for such a site, should you face a manual review. #semrushchat pic.twitter.com/JKiw3FdJLc

— SEMrush (@semrush) March 27, 2019

Q5 Recap: @andybeal says