About getting clients to change. (The World of Creativity. Episode 25.)

A few days ago I had Julio Zuleta over to my house for dinner. Julio is Director of Engineering for R&D at famous grill company Weber, and as such an expert on grilling. (He also has 7 (seven!) grills at home…) Over dinner (yes we had BBQ) he told me that many customers of Weber…

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