Don’t try to get attention. Be yourself and see who shows up.

In marketing, we usually learn about the importance of getting people’s attention. To try to stand out, be better looking, be more charming and/or more aggressive.

Yet, I’m not trying to stand out. If anything, I’m trying to blend in. I know that my ideal audience will spot me, even in a sea of social media posts. 

Being flashy tends to get unwanted attention, which makes it harder over time to be authentic, and to wade through the many people to find and connect with our true fans.

A client of...