Ben Franklin Effect, Cognitive Dissonance, and the Subtle Art of Asking for a Favor

If someone does a favor for you, you like them more, right?

But what about the person doing the favor for you? One would expect that you risk making that person feel put out, surely. Inconvenienced. And they might hold having done that favor against you.

But curiously, researchers have found that they don’t.  » Read more

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