How to Use Coauthors to Grow Your Book Brand Internationally with Bob Lee
Hello! Welcome to the RealFastResults.com podcast! Bob Lee is this week’s special guest. Bob is a management consultant and author of the book, Trust Rules: How the World’s Best Managers Create Great Places to Work. The really interesting thing about Bob, and one of the reasons for his visit today, is that he has taken a unique approach to getting his book to become well-distributed internationally by using coauthors. Let’s see if he’ll share a few insights on how he accomplished this. Please welcome Bob to the show…
Promise: Increase Your Market Reach with Coauthors
Hi! Thanks for having me. I suppose the big promise is that I will explain how to use the new power of on-demand publishing, combined with a carefully curated network of people in your market (coauthors), or rather, the markets that matter to you, in order to leverage your personal brand, and personal profile. By doing so, you’ll increase the extent by which you have influence within various markets, including outspreading to markets that you wouldn’t normally be capable of reaching.
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Discover
How to get your book in an international marketHow to use coauthors to advance your market reachUse self-publishing to reach your international goalsMake this process work for you by learning from Bob’s failures and successes Choose coauthorsWhy it is important to give away your bookWhat Bob would have done differently if he was starting now
Download the Complete PDF Show Notes Free for this Episode
Connecting with Bob
The four words to
remember are “Bob Lee Trust Rules”. If
you Google that, or you type it into LinkedIn, or even if you go to
TrustRules.com, you’ll be able to connect with me. LinkedIn is definitely the preferred method
because that establishes contact, provides my profile, gives the links to the
book, and so on.
You can look at
samples of many of the book covers at TrustRules.com. There may be eight up there, at the moment,
and you can see the approach in similarity and design that leads from one book
to the other. So, certainly, seeing one
book will tell you that it’s connected to any of the other books. Yeah, I would say LinkedIn is definitely
best. Just “Bob Lee Trust Rules,” and it
does.
Resources
Trust
Rules: How the World’s Best Managers Create Great Places to Work
Real Fast Results Community
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