[image error] 7 Books I’ve Read More Than Once Trevin is speaking my language.
Are You Writing Headlines for You or Articles for Them? Tim Challies:
I believe Buzzfeed very nearly ruined blogging when it mastered the ugly art of clickbait—articles whose foremost purpose is to generate revenue. The distinctive feature of clickbait is that it is defined by its headline rather than its content. The idea is to create a “can’t-help-but-click” headline even if the article it leads to is inaccurate or unhelpfu...
Published on March 22, 2019 02:30