Facebook Fail: 3 Reasons Why Creatives Should Be Using Email Marketing

The bigger they are, the harder they fall.

Facebook is the giant of social media, boasting more than 2 billion users worldwide. However, all of their success means that a lot of people expect trouble-free access to their profiles, 24-7.

Those expectations weren’t met during a recent server outage at Facebook that crippled their services (including child companies like Instagram and Whatsapp) and left online audiences in the virtual dark.

For close to twenty four hours, our timelines, likes...