7 Tips in Visual Content Marketing for Maximum Results

Visuals can play
an important role in your content marketing strategy to increase your website’s
visibility. You can use visual content strategies to get more clicks, traffic,
and conversion. Image and video can easily grab and hold the attention of your
potential buyers. In fact, contents with images get more shares, engagements,
and likes than texts on social media platforms. Our brain only takes one to ten
seconds to understand visuals. But if you read 200 words, it will take around
sixty seconds. You can also go through the following statistics to know why
visual content marketing is important for the success of your website.

•  Images can get around 47% higher
click-through rates

•   Visuals can be remembered 6x better than
texts

•  Visual storytelling with relevant images get
94% more views than content

•  Videos are able to generate around 80% more
conversation

•  Tweets with images get 150% more retweets and
18% more clicks than tweets without images

•  Facebook post with visuals receive 3.2x more
engagement than posts without images

•  LinkedIn posts with visuals receive around
98% higher comments

Tips for Visual Content Marketing

Visual elements
have become an integral part of content creation. Every product or service
should create visual contents in their posts to get the desired exposure. You
can consider the following tips for data visualization and create user
generated content by adding visuals with different types of content. Visual
content marketing was popular in 2017 and 2018 and it has started getting more
appreciation in 2019.

1. 
Easy to Understand Visuals

While choosing visuals, make sure these are relevant to your contents. You can create content to complement your videos. Videos should add value to your contents and should convey the message in a simple and impressive manner. Images can be the ideal storyteller if added properly. You can add a funny meme, emotional photo, or documentary to express your contents in the best possible manner.

2. 
Different Image Types & Formats

While adding a
video or image to a piece of content, you should always make sure that it
supports your content and adds value to it. For example:

•  Create photos of your service and use
contents to explain your objective in a simple manner

•  Make graphs of the statistics, and processes

•  Add screenshots to ensure easy understanding
of the process

•  Use a compelling infographic to summarize the
most important points and statistics

•   Create a visual summary

There are many
ways to add videos. You just need to choose the most appropriate way to make
more convincing.

3. 
Understanding Copyright Laws

You should know
that all the visuals are protected by copyrights. If you share them
unknowingly, you will be subjected to copyright infringement. You might have to
pay costly penalties for using illegal images. There is also the possibility of
legal trouble. The principle is simple. If you have made the video, the
copyright will be with you only. If you have taken it from other sources, you
will need writing permission or license to use that video or image.

4. 
SEO Optimization

Visual search has
increased by over 27%. Search engines have a better understanding of visual
contents and that results in better exposure. If you optimize your videos and
images with your keywords, search engines will find your website worth showing
for top visual search results. The description and keywords need to be relevant
to the visual contents to boost internet traffic to your website. Also, you can
consider including ALT attribute to explain your images with suitable keywords
and description.

5. 
Add Social Media Buttons

Make sure that
you are adding social media buttons to your visual media. If you add social
media buttons to your blog post and website, you can easily get the desired
internet traffic with better exposure. This can be very effective for shareable
images, graphics, and infographics. These buttons will enable your followers
and visitors to share your images with one click.

6. 
Share Across Social Media Channels

Social media
cross-promotion can offer better visibility for your contents. When there are
multiple pages for your contents, these images can be shared widely. However,
you need to choose the best image sizes for different networks to get the
desired benefits.

7. 
Use Link Post and Image Post Format

While sharing
blogs and any other content, use the link to the post. If your content contains
a number of images and videos, then use all of them to reshare content. The
combination of link post and image post can create more variation and a
trustworthy environment.

Choose Rapid Essay

These simple visual content strategies can help to boost internet traffic and can secure your place in your industry as well. However, if you find it hard to create the right content for your visuals, you can consider hiring RapidEssay. This online essay writing service is well known for offering high-quality writing when you need service like “write papers for money”. Their professional writers can understand your unique requirements and can produce quality writing depending on your writing demands.

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