MEMORY MAY SEEM FAULTY

Some of us have very poor powers of observation. We’re uninvolved, passive, and inattentive. We could glance at our watch and still not be able to tell someone the time. Some of us wouldn’t be able to direct someone to the nearest service station or tell someone where a coffee shop in our neighborhood was – even though we had passed these places hundreds of times.

There is a simple way of improving your faulty memory. Let’s use names as an example. Many people have trouble with names. The imp...