How Bon Jovi Donates More Fame Than Justin Bieber [Video]

Justin Bieber may be more famous than Jon Bon Jovi, Paul McCartney and Bono, but he donates a smaller portion of his celebrity to his causes of choice, according to a study by research firm General Sentiment and Forbes.

The survey aimed to determine which stars confer the highest percentage of their personal fame on good causes. In the video above, Forbes Editor Randall Lane and I discuss the inner workings of list (click here to see the full methodology behind the numbers).

The publicity...