Rethinking the Familiar Book Tour | By Joanne Kaufman – WSJ.com

"When some authors read, I'll mutter to myself 'is that snoring I hear?'" said Charles Stillwagon, the event manager of the Tattered Cover, a bookstore in Denver, who along with many of his cohorts thinks a dismal reading can make for dismal sales.

via Rethinking the Familiar Book Tour | By Joanne Kaufman – WSJ.com.

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