The Power of Framing

If you were offered $5 today versus $10 in a month, what would you prefer?

This is the exact question that was asked in a psychological experiment, which has been repeated multiple times by different experimenters and it looks like most of the people who participate in the experiment tend to choose option 1, i.e., $5 today over the $10 in a month. This proved to the experimenters the existence of a bias that we tend to value short term rewards more than long term rewards, also called “tempora...

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Published on March 18, 2019 04:07
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