Why I Schedule Tweets Daily via Hootsuite

Anyone who uses Hootsuite will wax eloquent about its many uses, bulk uploading features, ability to schedule into the future and so on. It’s great.

But I use Hootsuite differently. I only schedule for the next day. 

What! You may exclaim. Why would I limit myself in such a fashion?

Simple. Because I use it in conjunction with my focused inspired reading time.

Content Curation with Hootsuite + Targeted Reading = Happiness + Authenticity !

You may be rolling your eyes at the above equation but it really is simple. I use my cab commute time or sometimes even when I am traveling standing in my suburban train to get through my list of articles. These are from email lists that I get. 

For instance I am subscribed to Forbes Women, Entrepreneur, LinkedIn email lists and of a few other thought leaders. (I simply unsubscribe from lists I did not read for over a month.) I simply look  in my inbox to articles like this:

  

I choose the ones I really want to read and actually read them. Like this excellent tip to conduct more efffective meetings: 

  

 When I finish absorbing the article I sinply open the Hootsuite app, conveniently on my phine’s home page to a page like this:   

 

The best part about scheduling it is that I am forced to summarize the article in my mind to decide on a good comment or byline to share with my Twitter followers. This of course helps me with digest and absorb the recent nugget of information I’ve just imbibed.

Then I schedule the tweet with the article link for the next day. 

   

 

Since we can see the times and content scheduled on the app itself I can space my tweets to the duration and particular time I want. 

 

This is my content curation strategy – simple , convenient and keeps me authentic as I only share articles that I already read and loved. 

I have to point out that I also schedule my own content , usually one of my own followed by one from sources I follow. 

While the strategy is not unique or useful to everyone, this is the great thing about scheduling with a tool like Hootsuite. You can experiment and home in what works for your own needs and work with your constraints and  preferences. 

How do you schedule your tweets? What are some hacks that you absolutely cannot survive without? Share your thoughts and tips in the comments below.