Authentic Content Creation: Document, don’t create. Presence vs. Perfection.

This is one of the biggest concerns I hear about using social media for building an authentic business:

“I’m not sure I can sustain a presence on social media, even if it’s good for business… it feels exhausting to have to keep up an image of who I am. Or maybe I will run out of things to say.”

I get it.      

If I were pretending to be someone I’m not, it is not sustainable. 

If I were thinking of all the future posts I have to make, it’s not sustainable either.

But I’m not doing either of those...