Stars, Reviews, and Words
More and more, online shopping reminds me of bee decision-making processes. Bees doing things collectively. When a certain threshold is reached, the whole colony moves in a new direction. As someone learning and plying the digital marketplace, I see a lot of parallels. It's not enough to judge a book by its cover, or even its sample download–people want to know that other readers didn't think something was an utter waste of time and kilobytes.
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