Why Strategic Thinking Is So Hard for Digital Marketers

“Marketers are often relegated to the doers and order-takers as opposed to being the thinkers in the business.” Not my words. Someone left these comments on a blog post I wrote about why marketers need strategy. That article hit a nerve, especially with digital marketers, and I know why. You are the ones who should be driving the business towards new growth opportunities. So, why is it all doing and not enough thinking?

Because many marketers are mired in low-level, tactical work — which blo...