Finding Your Business Idea

For 40-and-older entrepreneurs, the number one reason for starting a business isn’t necessarily to make big bucks.  It’s more about doing something that’s enjoyable and gives you a sense of fulfillment.

In this video post, I describe a very simple method I used a few years ago to assess what I wanted — and didn’t want — in my next business opportunity.  Maybe this technique can help you as well if you’re an aspiring entrepreneur who’s evaluating what product or service to offer.