My Changing Opinion on Tag Lines

I wasn't a fan of tag lines. 

I had nothing against them. I just didn't think they were necessary. Or helpful. Our name becomes our brand more than any cute or catchy tag line ever could. 

But recently, my opinion has evolved. 

I've become a fan. Not because I think a tag line will translate into a ready-made brand. But because having a tag line is a great place to start when creating a website. 

When my web designer started designing various headers, I gravitated toward the ones that had a...