5 Little Changes That’ll Make a Big Difference in Your Social Media Presence

When was the last time you analyzed your social media presence?

I mean really took a good look at it.

Once we set up our social media profiles and pages, we get so absorbed or even harried about keeping up with our postings that we forget to review our:

avatars
banner images
bios
overall review of our updates
return on investment (ROI)

So, let’s talk about these items.

Steps to Improving Your Social Media Presence
Social Media Avatars

When was the last time you updated your avatar?

If you took a selfie in the past or had a friend snap a picture of you, it’s time for you to hire a professional to take some shots of you.

While she’s at it, have her take a picture of you writing and reading. And in other poses as well. You can use these additional shots on the back of your book.

Remember, an avatar needs to be a close-up shot of your head. Don’t wear sunglasses or hats when you take this picture. They will obstruct an image of your beautiful self and won’t let your readers see you clearly.

Banners Are Critical to Your Social Media Presence

Don’t ignore social media banners (header on Twitter) and just put up anything. Use Canva.com to create your banners or use a graphic artist at Fiverr.

I don’t recommend that you fall for the $5 deals. Spend some money and pay at least $30 per image.

Here’s a beautiful Twitter header that I’m certain Joanna Penn hired someone to create:

Here’s mine. It’s not too shabby, eh? I used Canva.com to build it.

Keep in mind that your banners needn’t be static. On Facebook, for example, it’s a good idea to change the images quarterly.

I know that Joanna will change her Twitter headers when she runs a promotion or when she launches a new book.

My header image above is for the two books I market the most, especially Social Media Just for Writers. In reality, it’s time for me to create a new header and new banner images for the rest of my social media. I’ve used this version for quite some time, so this post is a good reminder for myself.