You Can Stop Saying “They Should Make A…”

Something I see all the time on the internet is people saying “They should have a…” or “They should make a…” and then sharing some idea, platform, service, movement, or cause that the commenter wants, and believes “they” should create.

A few years ago, this made sense. The request was legitimate and necessary.

There were gatekeepers in every industry — from arts to activism to commerce to community-building — who were the “They.” It was They who had to approve our appeal to create a new thin...