7 Essential Tips for First Time Managers in 2019

Many first time managers face significant challenges as they go from a place as someone who “executes” to someone who’s responsible for a team.


Here are some tips to remember if you’re transitioning to a management role for the first time:



1. Understand that you work for your employees, they don’t work for you

This one is hard for a lot of leaders to understand.


Most new managers think that becoming a manager is the “graduation.” Truth is, it’s the reverse.


Leaders work for their employees.


That means you have to understand what your employees want at a deep level. You have to be constantly adapting to their needs and what they want from the organization.


For example, one of my employees might want higher pay when he’s 24. But maybe he falls in love at 28 and decides he wants to spend more time with his family. Another might be more interested in a fancy title. Another might want to get access to me and build a relationship. Another might want to go to one of our international offices and work there.


There are a million different variables, and it’s on you as a leader to adjust to reality as it changes.


When you go from being someone who “executes” to someone who’s managing a team, you go from trading on IQ to trading on EQ. You go from doing the actual work to listening to employees, catering to what they want, taking blame, and being the bigger person.


The best managers are actually the best mentors.



2. Lead with empathy and kindness

Empathy and kindness are two massively underrated qualities when it comes to leading a team. They’re not qualities that most people would think makes a good leader, but I believe in them so much.


I genuinely believe that the best leadership qualities are maternal, not paternal. It’s a lot more appropriate and helpful to have a caring, empathetic, understanding personality when you’re a leader than something stern, paternal, or aggressive.


A lot of people overlook the idea that showing emotion is important. 


Even if you already think of yourself as an empathetic or kind person, becoming a manager will change how you practically apply that empathy. 


A lot of this just comes down to self-esteem. If you’re not secure in yourself, you’re not going to feel as comfortable being kind, positive, and empathetic to other people. It won’t come as natural to build someone up (instead of tear them down). It’s why so many leaders lead with aggressive, mean personalities. Many of them are just insecure on the inside and they project that insecurity on their understudies.


At VaynerMedia, you can’t lead with ego. We suffocate that out. People who lead with negativity and ego get fired really quickly.


3. To build culture, focus on firing

When I hire, I do look for certain qualities.


For example… emotional intelligence matters above everything else. Then, I care about the actual tangible skills candidates have.


It’s not even close. If someone’s a jerk, I won’t hire them – even if their numbers are phenomenal. It’s similar to sports — a team that sticks together will end up beating a team of superstars that were put together for one season (over the long term).


Another big piece of advice I give is hiring people that complement your strengths. If you’re a visionary type of person, hire someone who is obsessed with excel and freaks out if you’re a minute late. Hire someone who loves details.


A lot of leaders get “caught” because they hire friends that are similar to them, but aren’t what they actually need.





But ultimately, to maintain great culture within your team, you have to do one thing:


Focus on firing.


In the early days of VaynerMedia I would hire people real easily — but I would fire quickly if and when I realized they weren’t a good fit on my team. It didn’t matter to me how great they were on paper or how talented they were — if they didn’t play well with the other people on the team, they were out.


If you don’t cut that “cancer” out quickly, your team will crumble long term.


4. Being nice is ROI positive

Truth is, you could have the greatest HR tools and software of all time to “monitor” how your employees are doing – but if you don’t actually care about your people at a deep level, you will lose. None of those tools are going to do anything. 


As a leader, it’s my job to give my employees 51% of the value in the relationship.


But I’m not Mother Teresa. It’s just practical.


If you’re using negativity as a way to extract value from employees or people on your team, they’ll build resentment towards you and it’ll kill your culture long term.


I want to create a conversation around the practicality of positivity, kindness, and empathy within my organization. I’m not just saying it to be ideological —  instilling those characteristics and traits as part of your culture has significant long term impact for your business. At VaynerMedia, Claude Silver, our “Chief Heart Officer”, is number two in the org chart at our company.


And if there’s ever a debate on what’s good for our employees vs what’s good for our bottom line, she’ll win that debate nine times out of ten.


Nice guys always win in the end.

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Published on January 28, 2019 15:32
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