Why I don't try to keep up with marketing trends

When you try to learn marketing, you’ll come across a lot of “tips and tricks” to get more visibility on social media, more traffic to your website, more ways to “grab” the audience’s attention, more software to automate your outreach. 

Sometimes you find a few marketing tricks that feel authentic to you -- if so, keep using them and keep trying things that intrigue you.

Most of the time, though, learning marketing means always feeling slightly (or very much) behind... there’s a constant pressu...