Don’t Judge a Book by its Cover. Yeah right!

‘Don’t judge a book by its cover,’ they say, but when negotiating with your publisher the image for the front cover of your book, the upmost thought in your mind is how people are going to judge it by its cover. A good cover needs to jump off the shelf and grab the potential reader’s attention. It needs to indicate the type of story contained within and be culturally sensitive to its contents. It should look good as a thumb nail, and work with the title to intrigue and seduce the reader. But,...