Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to precisely measure out ingredients. Others shy away from the cooking altogether, preferring to lay out place settings instead. No matter the role, the goal is shared — an enjoyable meal.
It is not so different from being on a marketing team — you lean on your best skills to cook up a successful outcome.
As a marketer, you kno...
Published on January 17, 2019 08:30