Don’t steal metrics

A thoughtful friend has a new project, and decided to integrate a podcast into it.

Talking to a producer, he said that his goal was to make it a “top 10 podcast on iTunes.”

Why is that the goal?

That’s a common goal, a popular goal, someone else’s goal.

The compromises necessary to make it that popular (in dumbing down the content, sensationalizing it, hunting down sort-of-famous guests and doing a ton of promo) all fly in the face of what the project is for.

It’s your project.

It’s worth finding your metrics.