Indie Distribution Models?

I was reading an article by Peter Broderick in IndieWire about how Indie filmmakers should structure their distribution channels to get the most bang for their buck.  And it got me thinking about books…

The way the film industry works, you can finance and create your own project, and have it ready for the world, after which point you hand it off to your distributors.  The distributors don't charge you to do this, but they take a chunk of your profits.  And they're relegated to a fragment of...