8 Strategies for Personal Branding Online in 2019

For years, I’ve been talking about how important personal branding is.

But let’s not get confused by the semantics:

Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.

Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.
Click To Tweet

People don’t understand this. Playing the long game and building your reputation always plays out.

But the issue is, people see others getting ahead in the short term at the expense of their long term personal brand. And so, they get tricked.

Instead of being patient, they go for the quick sales. They keep trying to convert customers on the first interaction. They try to extract money, instead of creating an experience.

Brand is about how someone feels in the moment when they interact with you or your business.

You all have emotions you feel in reaction to names like “Coca-cola”, “IBM”, or “McDonald’s.” Whether good or bad, you have a reaction. When you hear my name, you probably get a feeling too (which I hope is positive).

For example, if you had to put into words — I hope you’d say “Gary Vaynerchuk, the guy who gave more than asked”, or something along those lines. I want you to think of me as someone who gave massive amounts of value.

The best companies in the world don’t sell. They brand. For example, Apple never tries to “convert” you into buying an iPhone. Instead they paint a picture of the “iPhone experience.” They focus on branding.

I do the same.

Not saying you should never sell. But personal branding is a disproportionately valuable factor that most people just don’t focus on.

In this article, I’ve put together a mashup of strategies, tips, and advice on building a personal brand I’ve talked about over the years.

Hope you get a lot of value from it