The Product Manager’s Launch Checklist

The countdown to a major product launch. There is always anticipation. Excitement, maybe even a little anxiety. It can be a bit of all three if you are a product manager. You need to get the team and all the details in order. And the coordinated launch needs to happen in five, four, three…

You need a plan for how the work will get done — you need a product launch checklist.

Of course, product launches are complicated and successful ones depend on many cross-functional teams working well toget...