Communicating the What and Why of Your Ministry Concisely

Value proposition. That is a key term in marketing. Have you heard it before? Do you know what it means? If not, no worries, it is not one of those more common terms or phrases that everyday people use when communicating.

A value proposition refers to a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. For example, Slack, the popular productivity app’s value proposition is, “Be More Productive at Work with Less Effort.” Here...