Instant Pot’s Inventor Shows It’s Never Too Late to Create

[image error]One of my Christmas gifts this year was an Instant Pot, a smart kitchen appliance that’s an all-in-one pressure cooker, slow cooker, rice cooker, steamer and warmer. My new gadget got me wondering how it became an Internet sensation.

Journalists and other influencers point to Instant Pot’s word-of-mouth marketing, passionate fans and use of Amazon’s fulfillment program as primary reasons for its success. But a sentence on the Ottawa-based company’s website suggests another key factor.

“Instan...