Using Google Analytics Anonymize IP – An Impact Study

A key recommendation for GDPR compliance is to use the Google Analytics feature anonymizeIP, also known as “aip”. As the name suggests, this simple switch drops the last 3 digits from your visitor’s IP address. For example, if a visitor has a public ip of 215.113.40.184, then Google will obfuscate this to 217.115.40. (and all other visitor ip addresses) when it processes your Google Analytics data. No ip address data is stored. That’s good for GDPR compliance because ip data is considered PII...