Utilize visual content on author���s website

Content generally comes in three forms online ��� text, audio, or visual. While you always will use text on a website, information delivered via the Internet largely is visual in nature with a heavy emphasis on pictures, illustrations and graphics. To be successful on your author���s website or in any social media campaign, you���ll want to understand and effectively use visual-based content.

Humans are visual-oriented creatures. About 90 percent of all information that reaches the brain is visual in nature, according to studies. Not surprisingly, a full 65 percent of people are visual learners.

There are five types of visual content you can use in your books or other marketing efforts:
��� Images ��� Photos and illustrations can be used to elucidate and divide large blocks of text. Studies show that website articles with images receive 94% more views than those without. Images can be found for free, even for commercial use, on a number of stock photo and photo-sharing websites.
��� Infographics ��� A representation of information in visual form, infographics present text in small chunks with small images that guide readers through data or key points. Infographics often are shared by others via social media, helping give you an extensive reach. Several free infographic makers and templates are available online.
��� Videos ��� These brief recordings often are explainers, how-to���s, demonstrations, or reader/customer testimonials. Videos are so powerful that sometimes there is no text beyond a caption accompanying them. Indeed, posting a video on your website���s landing page increased conversions (getting a viewer to take a specific action such as purchasing your book or joining your email list) by 86 percent, while a video in general will generate 300 percent more links to your website page than if it did not have one.
��� Memes ��� These are images with humorous captions. Because they���re funny, many of your site visitors enjoy sharing them. Determining if the meme���s joke is appropriate for your website is the challenge; typically you want to err on the side of good taste.
��� Screenshots ��� Sometimes you want to back up claims ��� showing your book topped an online bestseller list or offering the headline of a favorable review ��� and an image showing the actual website on your computer screen can do that. Because of this, screenshots (for as ugly of an image that they are) largely are about building trust.

Any visual you use on your website must be relevant to it, of course. If you write mysteries, then all of your visuals ought to relate to that genre or writing in genre. A meme about football or even one that���s slightly off topic, such as science fiction, will be out of place. Always remember, a visual should not be used for the sake of having a visual; rather, it must enhance your website.

Professional Book Editor: Having your novel, short story or nonfiction manuscript proofread or edited before submitting it can prove invaluable. In an economic climate where you face heavy competition, your writing needs a second eye to give you the edge. I can provide that second eye.



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