690: Increase your sales velocity with email with Bryan Wade

Bryan Wade, CEO at Sigstr, joins me on this episode of #Accelerate!

 

KEY TAKEAWAYS

 

Bryan’s career led him to be SVP and CPO of Salesforce Marketing Cloud. Bryan’s responsibilities were social, advertising, email, mobile, and web.
After he left, Scott Dorsey of High Alpha called him for the CEO opportunity at Sigstr. Bryan had wanted to work for a prolific software company like Sigstr — one that serves all markets, not a vertical or a niche.
Sigstr hooks into your employee email system and adds a clickable banner to every message it sends. Sigstr also has a relationship intelligence product.
Bryan explains how each dynamic email banner is targeted according to your lists and the domain of the recipient.
Andy and Bryan discuss the potential marketing opportunity through this often-unused channel. Bryan explains the development of the product by Dan Hanrahan.
Bryan gives a customer example of results from using Sigstr.
How does Sigstr increase the velocity of the sales process? Bryan explains a study Sigstr conducted with EyeQuant.
Bryan contrasts top-of-funnel to bottom-of-the-funnel banners that are most effective. Marketing creates the banners.
Bryan talks about Pulse, an AI-based relationship mapping product for sales. Bryan tells how Pulse is great for event marketers, too.
Bryan notes how Sigstr’s Email Signature Marketing product matches signatures and banners to campaigns. Sigstr’s Pulse product ignores marketing messages and looks for human-to-human connections.
Sigstr targets business with more than 100 employees and marketing sophistication. Healthcare, insurance, marketing tech, professional consulting, accounting firms, and systems integrators tend to be great clients.
Anybody who emails a lot is a good prospect for Sigstr.

CONTACT BRYAN WADE

Contact Bryan:

Website: Sigstr.com