AT&T's New Concept Store In Chicago Is More Like The Apple Store

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AT&T is set to unveil a new store in the bustling metropolis of Chicago tomorrow, and the new space takes multiple cues from the Apple Stores that we've all come to know and love.

The carrier has spent recent months studying some of the most successful retail brands, including Apple, in an attempt to create a better in-store experience for customers. As part of AT&T's new concept store, employees will be able to checkout buyers by using iPhones and iPads to handle transactions.

Opening tomorrow, AT&T's 10,000 square foot space in Chicago looks like the future of retail. Two giant touch-screens let customers interact with what AT&T has to offer, and the cash register space has been significantly reduced to give the store a friendly, modern vibe. Wide windows make the store feel open and encourage onlookers to step inside.

Like the Apple Store, AT&T is equipping its employees with iOS devices to handle transactions on the store floor. Instead of having to pay for something at a register, a customer can be checked out anywhere in the store and sent along. Now that's convenient.

AT&T is also including a new section with "barstool-style seats and tables" for employees to sit with customers and talk about products or troubleshoot issues. Genius Bar, anyone?

(via AllThingsD)

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