Is it a good idea to "Charge what you're worth"?

Have you heard that you should “Charge what you’re worth?”... that in your pricing, you should “claim” or “stand up for your value”?

What does that really mean?

How much is your value… how much are you worth anyway? $25/hour? $150/hour? $500/hour? $10,000/hour?

Does this mean that people who charge more are worth more? Words matter. It shapes how we see other people and ourselves. Connecting fee structures to "worth" sets up a deeply unhealthy comparison.

Are you worth more than someone who charg...