One book: Sales distribution by platform

I launched The Ninth District back in June on Amazon, Barnes & Noble and Smashwords (and to the other platforms they serve).

I thought I'd share the distribution of my sales for those who are already e-publishing or those who are thinking about it.

June through October

74.6%  Kindle
22.8%  Nook
 1.8 %  ibooks
  0.8%  Smashwords

At launch my sales on Nook started strong, but have quickly gone down.  I launched The Ninth District at $0.99 and raised the price to $2.99 in August.

For the last two months (Sept & Oct) my sales distribution looks something like this

87.3%  Kindle
  9.1%  Nook
  3.6%  ibooks

My unit sales numbers took an initial dip when I raised the price to $2.99, but they've rebounded to a steady state now.

Kindle is definitely the leader, while the others shouldn't be ignored for distribution and some additional sales.

Next, I may try raising the price to $3.99 or $4.99 and see what happens.  With the upcoming holiday shopping and new ereaders under the tree people will be looking for books. The question is, does price drive sales? Do people equate $2.99 or less as lower quality? If I can maintain or increase sales by raising my price to $3.99 or $4.99 that will be the place to be.

I'd be interested to hear if others are seeing the same trends in their sales...

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Published on October 24, 2011 19:21
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