The Gen Z Frequency: How Brands Tune In and Build Credibility

The Gen Z Frequency: How Brands Tune In and Build Credibility  Generation Z, which consists of people born approximately between 1996 and 2011 and are currently in their tween/young adult years, is shaping a new era of individuality that impacts every business. An estimated 1.9B people, or 27% of the global population, make up this demographic, […]