Lessons learned from the MarketingProfs B2B Marketing Forum

A little more than a week has passed since Ann Handley and the MarketingProfs team came to San Francisco for its annual B2B Marketing Forum. This was my first year attending and I’m so glad I did!

Over three days in November, more than 1,000 marketing leaders came together to learn, network and share marketing tips. The event included four keynotes, 65 sessions, six all-day workshops and networking events.

Because I live nearby, in Oakland, California, it was an easy trip. I was able to get...