Book Trailer Reveal: Lily & Kosmo in Outer Outer Space by Johnathan Ashey

The book trailer. It’s a weird invention. When publishers started to create them, the librarians, booksellers, and educators sat back and tried to figure out their ultimate purpose. It’s been a little more than a decade since their emergence and I don’t think we’re any closer to determining their final purpose. I’m working on a theory right now that the longer a trailer exists, the better its chances of continually guaranteeing a book stays in print. Consider some of the most popular book tra...