My Book Has Officially Launched

I'm excited to say that my book has finally been published after five years of hard work. I wrote this book to help people decide whether or not they should move forward with their business idea and officially launch a business.

It is easy for some to take a leap of faith and just go for it. But it can be difficult for others if the business becomes a financial hardship. I have consulted with start-ups for nearly 20 years, helping many find an audience for their product or service. My book helps you focus on creating products for a specific audience. It's a more proactive approach. I also teach this approach to my students at Columbia University, School of Professional Studies. Many of them are budding entrepreneurs who take what they learn in class and apply it to their own business.

I am always available to answer questions related to your business idea. Plus, I will provide $50 Amazon egiftcards to readers who send in their story about how my book helped them launch their own business and I publish the story on my blog and/or website. More surprises coming down the road, so stay tuned!