How to find out more about your LinkedIn Group members

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For a long time now you've been able to access lots of demographic, growth and activity data about your Facebook fans. More recently, YouTube provided 'insights' into your viewers. LinkedIn has been behind the curve on analytics, but has just launched a great statistics dashboard for groups. It's updated daily, and you don't even have to be an owner or even a member of a group to see the data. It may be long overdue, but it's a very useful tool that will surely increase the take-up of LinkedIn groups. It's also beautifully designed – see LinkedIn data visualization designer Anita Lillie's blog post about it for more information.


Why is this useful? It always helps to know who your community is – and the results can sometimes surprise you. This can help you tailor the content of your group discussions, blog – or even the products your business offers – to your market. It may also throw up new ideas for products and services. It can help you know whether or not you are meeting your objectives, and reaching the people you want to reach. You can find out what impact you are having, if you need to change your approach – or even if LinkedIn is worth pursuing for you as a social media tool. And finally, you can also gain valuable insights into your competition!


If you own a group, try it out for yourself – click Group Statistics under the More… menu on your group. You can also do this for groups your are a member of, groups you discover by searching – or just look at the stats for my LinkedIn Groups for Publishing Talk or Get Up to Speed to get an idea of the information available.


Find out more about LinkedIn in Get Up to Speed with Online Marketing (UKUS), Chapter 12: "Create Credibility on LinkedIn – How to take your business networking online".
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Published on November 15, 2011 08:31
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