Lost in Translation: Crackers in Arabic Mean…?

7ala7at?

I am not sure exactly what crackers mean in Arabic. But I am sure I've never heard about the word 7ala7at in the 30 years I've talked, read, and spoken in Arabic. Judging from the missing dot on top of '3aziya I would say its a very strong badliya!

The sign is repeated twice in Lulu Hypermarket. 7ala7at 3ad? Min wain im6al3een hal kelma!!!