Separated at Birth?

I know, I know, it could be just me, but I find the forced-happy über-resort genre as seen at the top (which we Americans all recognize from those never ending TV commercials), just ghastly. Sort of like a Disney cruise if you don't have kids.

But that doesn't make Belgrade's Genex Tower much easier on the eye, does it? Perhaps a rule of thumb, here: Let us all endeavor to avoid both monster resorts and anything designed in the Brutalist style.